Stantonbury Theatre – Privacy Notice and Policy – 1st September 2023
Stantonbury Theatre takes your privacy very seriously and is committed to respecting and protecting your personal information. In line with the new data regulations, we aim to be clear about the information we have, why we need it, how we use it, how we keep it safe and to set out your rights.
The information you give us is used to help deliver the best possible service to you and you can update your preferences on how we contact you at any time.
We will only use your data in a way in which you would reasonably expect with minimal impact on your privacy and will publish any updates to our privacy policy on our webpage.
If you have any questions regarding this privacy notice and our policies or your personal information, please contact theatre@stantonbury-tove.org.uk.
Privacy Policy
Who we are
Stantonbury Theatre, Stantonbury, Milton Keynes, MK14 6BN.
Stantonbury Theatre is part of Tove Trading Limited - Registered address: c/o Stantonbury Leisure Centre, Stantonbury, Milton Keynes, MK14 6BN. Registered: 14320989.
Why we collect information
As part of our contract with you and to give you the best possible service and improve your customer experience, we need the information you give us when you buy tickets, use the website or other services, so that we can legitimately send you information about our services, shows and offers.
How we collect information.
We collect information from you when you decide to interact with us such as purchasing on-line or over the phone, at the box office in person, when you sign up to receive emails, fill in a survey, engage with us on social media, take part in events and competitions and prize draws, become a Friend of theatre or make a query or complaint. We also have to collect details if you have an accident.
Sensitive Information- We may also collect details – with your explicit consent if you have any allergies or disabilities that may need to be taken into consideration.
When you visit our website we may use cookies to help improve and personalise your experience – by remembering your previous visits and which pages you use. For more information see our Cookie Policy.
What we collect
Depending on the reason for interacting with us, we may collect and hold the following information from you:
We may also collect for analysis purposes and, on an anonymous basis, information about you and your use of our services combine with other information about other users of our services, such as statistical or demographic data. This is purely to better understand our users. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific feature on one of our websites. However, if we combine or connect any of this type of data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
Technical Information.
When you visit one of our websites we may automatically collect the following information:
The IP address used to connect your computer to the Internet - we do not ordinarily link IP addresses to any of your personal information, which means that you remain anonymous even though the IP address is used to produce analytics information.
How do we use it
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
o To provide you with and improve our services
o To help us provide you with the best possible customer service and experience at Stantonbury Theatre
o To manage and administer our relationships with you, such as by keeping our database up to date, contacting you about administrative matters, renewing your membership or responding to your complaints or feedback
o To enable you to participate in research, a survey or a competition
o To ensure the security of our websites and other technology systems
o To learn about your interests and preferences so that we can tailor your experience at Stantonbury Theatre and provide you with information that is relevant to you
o For the purpose of marketing our services including sending marketing communications
o To learn about our audience and classify our audience into groups or segments, using booking, survey and publicly available information and ensure we are sending relevant messages to each group
o To use data analytics and research to improve the quality of the services we offer and define our marketing strategy
o To verify your identity for security purposes
o To help us ensure our customers are genuine and to prevent fraud
o For the management of our business, including keeping financial records, to allow us to pay suppliers and to charge, invoice or refund customers
o To record and investigate health and safety and other incidents which have happened at Stantonbury Theatre
o For market research and statistical analysis and to analyse the use of our services so that we can improve your experience at Stantonbury Theatre.
o For a small number of our audience and other contacts, for the purpose of better understanding their engagement with Stantonbury Theatre and their potential interest in supporting us.
Note that we may process your personal information in reliance on more than one of the grounds listed above depending on the specific purpose for which we are using.
Sharing of your personal Information
We may share your personal information with our trusted service providers, sub-contractors and agents that we may appoint to perform functions on our behalf and in accordance with our instructions, including payment providers, event ticketing providers, email communication providers, market research analysts, IT service providers, postal mailing providers, accountants, auditors and lawyers.
We may also share your personal information with other venues or organisations with whom Stantonbury Theatre works, but only if you have given your explicit consent to this.
We require all other organisations with whom we share your personal information to respect the security of your information and to treat it in accordance with the law. We do not allow our service providers to use your personal data for their own purposes.
We might also have to share your information if we have to by law or where we need to protect you or other people from harm.
Other than as expressly set out in this Privacy Policy, we will not sell, rent, trade or distribute your personal information to third parties without your express consent or are required by law to do so.
Third Party websites
Our websites may contain links to external websites, plug-ins and applications that are operated by third parties. Clicking on those links enabling those connections may allow third parties to collect or share data about you. We do not control those websites and this Privacy Policy does not apply to those websites. Please consult the terms and conditions and privacy policy of those websites to find out how they collect and use your personal data and to establish whether and for what purpose they use cookies.
How you can change or access the information we hold about you.
In accordance with the new GDPR It is important that the personal information we hold about you is accurate and current. Please keep us informed when your personal information changes during your relationship with Stantonbury Theatre.
You can help keep our records up to date by telling us when your contact details and other personal information changes, and if you change your mind about how we contact you.
Where you have consented or where we have a legitimate interest, we will use your personal information to contact you via email. Every email and every direct mail will include details on how to change your communications preferences or unsubscribe from future communications.
Opting Out
You can ask us to stop sending you marketing information at any time by contacting us via email on theatre@stantonbury-tove.org.uk so we can adjust your marketing preferences or by following the opt-out links on any marketing message or mail out sent to you or by contacting us at any time.
Where you opt out of receiving marketing information, this will not apply to personal data provided to us when you purchase a ticket or other service from us.
Please be aware that if you opt out, it may be that we cannot provide you with certain services
How we keep and store personal information.
How long do we keep it
We will only keep your personal information in accordance with data protection law for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Where your information is no longer required, we will ensure it is disposed of, deleted or cached in a secure manner.
Where we store it
All personal information that you provide is stored on our secure servers or those of our suppliers. Where we transfer personal information outside of the EEA we will ensure that adequate contractual safeguards are in place to ensure the security of your personal information is maintained when processed by the third party.
How we protect it
We are committed to keeping your personal information secure. We take appropriate technical and other organisational measures to ensure the security of all the personal information we hold about you. We only work with third parties who provide equivalent protections and in accordance with best practice. Please note that there are security implications of disclosing personal information online for which we cannot be held responsible.
Young People
We are especially committed to protecting the privacy of any young people that engage with or participate in our work. If you are under 16, please ensure that you obtain your parent/guardian’s consent before and whenever you provide personal information.
Personal data relating to young people will be held securely on our ticketing database. This data will be protected and only accessible to a limited number of staff members.
Where you opt out of receiving marketing information, this will not apply to personal data provided to us when you purchase a ticket or other service from us.
Please be aware that if you opt out, it may be that we cannot provide you with certain services.
Your legal rights.
You are in control of your personal information. Under certain circumstances, you have the right to:
If you would like to exercise any of your legal rights in relation to the personal information that we hold about you, please email us at
Your request must include your name, email address and postal address and we may request proof of your identity.
If you have a concern about the way in which we use your personal information, you may also make a complaint to a supervisory authority for data protection matters. In the UK this is the Information Commissioners Office: https://ico.org.uk/concerns/.
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